Influencer Me 2.0 Branding For Success Is web 2.0 to build personal brands.

Me 2.0 Build a Powerful Brand To Achieve Career Success is a Handbook for surviving and thriving in the digital era and has been published by Kaplan Publishing. Me 2.0  is available since the 8^th of April 2009. Me 2.0 is web 2.0 to brand individuals.

About the author: Me 2.0 Build a Powerful Brand To Achieve Career Success

Dan Schawbel at 25 has branded himself as a Social Media Specialist for a world leading technology company: EMC Corporation. Dan has been featured in The New York Times, The Wall Street Journal, Business week, Entrepreneur, Fast Company, ABC News, The Boston Globe, he has 8 years of Marketing experience working for companies like EMC Corporation, Reebok, Lycos, LoJack, and TechTarget.

Dan is a featured contributor to Mashable, and LifeHack.org and a top ten blogger. He has interviewed more than 100 celebrities and successful business people around the world.

He is the author of Blogging your Brand a complete guide to your success which you can download courtesy of Dan Schawbel by Clicking Here.

This handbook for surviving and thriving in digital times is an effective 4 step process for discovering, creating, communicating and maintaining a personal brand. Personal branding is the way we market ourselves to others. Me 2.0 is an expert insight on how to position individuals using blogs, social networks and pod casting. How to use Social Media Tools for personal empowerment, confidence building and how to attract jobs by professional networking. Strategies for creating online and offline presence for personal and career promotion. The message is you have to become the commander of your career.

Great companies are made out of teams which performance  varies widely. These teams perform depending on managers who play a significant role in creating an environment for individuals to thrive in their careers by using their best selves and leveraging individual passions and unique strengths. Great companies are build by great achievers whose motivation is goal oriented and action powered. Both managers and employees, must brand themselves as achievers and action takers in such a way that individual goals and dreams are taken to a higher level by highly motivated, target oriented action.

These are trying times with changing business practices and uncertain future. So it is refreshing to have practical advice on personal branding from an authority on the matter. The crisis is an opportunity to build a new climate for the best practices which must improve personal and business success which will power a new economy and a better and more powerful society. There is a new business environment which requires motivated action oriented individuals who are able to be ahead of the old corporate schemes.

Now, the idea is to build powerful strategies for effectively use branding to support and strengthen your personal and business positioning to dominate the marketplace.

From a traditional business viewpoint branding has been the basis of the success of the most known companies in the world today: Mercedes Benz, Sony, Nokia, Chevrolet, Cadillac, Motorolla, Procter and Gamble, Gillette, Marriot, Hyat and many more. As they did, we have to build strategies and guidelines to build and maintain a successful personal and business brand. Being there is not enough. Having a business or being in business is not enough. The game is being ahead of the game.

To build our brand we need a name. Your name, your company, organization and or product name are very important. As in traditional business, branding is based on a quality image. Also, and here is where social networks takes the front stage: you, your product and or your company must be public. People must be aware of that quality name, product or company.

Also, there is an additional ingredient: advertisement. Millions of dollars have been channelled to it to keep your name or product alive and healthy. Advertising is very important to keep yourself or your product in a position of leadership. We have to be aware of the fact that nothing happens unless you brand someone or something.

A brand is a name we associate to a product or service. A brand name is the representation of many intangibles, a collection of feelings, the perception of quality, an image, a lifestyle and or status. It is the perception that the product, service or individual is associated to quality, respect, authority, it is a perception of guarantee.

To build a powerful marketing strategy, you have to build it on a powerful brand. Powerful branding is build on the perception of excellence. There is an association to uniqueness. It is respect, reputation. Branding is based on a name, a name that can stand the test of time. Must be a name which is able to communicate on its own.

We live a global world. Then our brand should take into consideration the fact that our name, our brand must be appealing and positively associated  in as many languages as possible.

Successful brands are Yahoo, Google, Calvin Klein, Amazon, JCPenney, Channel,

To position yourself in whatever niche market, you need a winning brand. You need a brand able to persuade and realistically demonstrate its relevance for customers and admirers to chose in their daily life.

You have to brand yourself because you want to position yourself as an authority.

Me 2.0 Build A Powerful Brand To Achieve Career Success is an expert insight into how blogs, social networks pod casting and other web 2.0 tools can position individuals based on their passions and experience. It is discovering, creating, communicating and maintaining personal brands. Positioning means creating a compelling image that realistically can demonstrate relevance and power.

Jose Damaso Ramon